I enjoy observing the marketing trends of big food corporations. At first glance, the concept of vegan-fed beef triggered my inner cynic, and I couldn’t help but envision, with a wry smile, cows grazing in a field of vegans.

Through a bit of research, it becomes evident that promoting and marketing vegetarian and vegan-fed beef is not about demonizing red meat; instead, it introduces a concept that encourages collaboration and positive engagement.

As most feedlots and CAFOs traditionally feed cattle grains, these animals have, in essence, been consuming a vegan diet long before the term was even coined.

Political vegans are upset that real beef can be labelled vegan, as if the term is trademarked, or somehow enjoys protection (another wry smile).

If we believe the metrics and opinion polls offered, there are more recovering post vegans than currently practicing vegans. 

Steaks are outselling ground beef this month, as is typical for December since we all celebrate life with steak. At my farmers market booth, conscientious vegans purchase the majority of my animal products for their omnivorous family members and mates. Is FishHugger vegan approved? The attention that campaign could generate is certainly tempting!

In terms of upcoming events, we invite you to catch us this weekend, December 2 & 3, at  Roadrunner Park and Ahwatukee Farmers Markets in Phoenix. These will be our last markets in Arizona until January 2024.

For our Albuquerque friends, we plan to attend the Los Ranchos Winter Growers Market on Saturday, December 9. Given that we’ll be bringing our big freezer trailer stocked with fish, beef, and pork, pre-ordering is not required. However, if you prefer, we’d be delighted to receive your order in advance.

See you soon,

Kenny & Brenna

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