The Answer Is Yes

For the past couple of months, one question has topped the list at nearly every market: “Do you have any ground beef?” This weekend, the answer is yes!

Our herd grazes the native prairie grasses of northeastern New Mexico for approximately three years before harvest, followed by 18 days of dry aging and careful processing. The wait is over, and the first beef of the season is now ready for this Saturday’s Los Ranchos Growers Market.

We’ll be bringing plenty of ground beef, a selection of premium steaks, and a rotating variety of other cuts throughout the season. If you’re looking for something specific, just let us know. We may already have it in the freezer. While we won’t have every cut at every market, we’ll continue bringing a variety throughout the season as inventory allows.

Over the past few weeks, we’ve shared a little about this year’s harvest, how a beef is distributed, and why some cuts are naturally more limited than others. We appreciate everyone who followed along and look forward to seeing many of you at the market this weekend.

Stay Well Fed,

Kenny & Brenna

It Ain’t All Ribeye

Looking at a beef cut chart can be surprisingly revealing. Most people recognize familiar cuts like ribeye, tenderloin, sirloin, brisket, and chuck roast, but few stop to consider how much of each cut actually comes from a single harvest.

While premium steaks often receive the most attention, ground beef represents the largest share of nearly every harvest. Most of us have spent our lives shopping in grocery stores where every cut seems endlessly available, regardless of season or supply. Our experience has been quite different. By raising and selling beef on a much smaller scale, it becomes much easier to see the natural limits of every harvest and appreciate the whole picture, not just the steaks. Even when a beef is cut to maximize premium steaks, those cuts represent only a small fraction of the final yield, while ground beef remains the foundation of many family meals.

Over the last several years, we’ve watched more and more families make ground beef a regular part of their meal planning. Whether it becomes burgers on the grill, tacos for a weeknight dinner, a pot of chili, or a favorite family recipe, ground beef has steadily become one of the most requested products we offer.

The current harvest is still making its way through the aging and processing stages. In the coming weeks, we’ll begin bringing this season’s beef back to market and share more about what this year’s harvest will look like.

Stay Well Fed,

Brenna & Kenny

A Different Beef Season

A few weeks ago, our first beef harvest of the 2026 season took place. The beef is currently dry aging and should be available at the growers market in the coming weeks.

Every year feels a little different. Rainfall changes, grass changes, cattle markets change, customer demand changes. Some years move quietly along and others seem to shift all at once. This season already feels more like the latter.

Over the last several years, we’ve watched more and more families move toward grassfed beef, especially ground beef. What was once an occasional purchase for many families has increasingly become a weekly staple. Ground beef has steadily become one of the most dependable staples in many households.

At the same time, the broader cattle market has changed considerably across the United States and much of North America. Herd sizes remain tight, demand continues to be strong, and raising cattle on grass in a dry climate has never been a particularly simple endeavor. Even with all the modern systems surrounding food production, much of it still comes back to rain, pasture, timing, and patience.

One thing we have learned over the years is that customers overwhelmingly gravitate toward certain cuts while others move much more slowly. As a result, we’ll likely simplify portions of our beef program this season and focus more heavily on the cuts people use and enjoy most regularly.

The season always begins quietly, but there is already a lot taking shape this year. We’ll share more details as we progress, but we wanted to give everyone a small early glimpse into this year’s harvest and some of the changing realities surrounding beef production here in the Southwest.

More soon.

Kenny & Brenna

Inside the Salmon Run

The more we talk about wild Alaska salmon, the more I’m reminded how much there is to learn. Even after more than 20 years catching it, selling it, cooking it, and watching consumer preferences shift, salmon still refuses to become simple.

A thoughtful reader recently asked two excellent questions: does sockeye contain more astaxanthin than coho, and where does all the sockeye actually go after harvest? Those questions get right to the heart of how people understand wild salmon, because color, nutrition, abundance, and markets all shape what customers see and what they believe.

There are five species of wild Alaska salmon: king, sockeye, coho, keta, and pink. In Alaska, fishermen often call those same fish kings, reds, silvers, dogs or chums, and humpies. Over the years we’ve sold all five species in different forms, including steaks, filets, portions, whole fish, and H&G salmon.

Each species has its own place. King salmon, also known as Chinook, is the largest, richest, and most prized, but availability is limited and carefully managed. Sockeye is firm, deeply colored, durable, and heavily valued in both domestic and export markets. Coho is balanced, mild, and versatile, which is one reason so many fishermen like it for eating. Keta is leaner and especially valued internationally for its roe, while pink salmon is the smallest and most abundant of the five, often familiar to people through canned salmon.

The color question is fascinating because it is both meaningful and easy to overstate. Wild salmon get their red, orange, and pink color from carotenoids in their marine diet, especially astaxanthin, which moves up the food chain through plankton, krill, and other small crustaceans. Sockeye generally contains more astaxanthin than coho, which helps explain its deeper color, but every fish is different. Diet, age, ocean conditions, harvest timing, and natural variation all matter.

Astaxanthin is one reason sockeye is so visually striking. It is also an antioxidant, which is why many health-minded customers pay attention to it. But flesh color is still only one part of the salmon story. It does not automatically tell you which salmon has more omega-3s, which one cooks better, which one your family will prefer, or which one belongs on your table on a normal weeknight.

That is where people often confuse a strong visual signal with the entire quality conversation. Sockeye deserves its reputation. It is abundant, nutrient-dense, beautiful, flavorful, and commercially important. But coho also has a real place, especially for people who want a milder flavor, a firm texture, and an easier fish to cook well.

The other question, where does all the sockeye go, has a longer answer. Alaska salmon has always been a global food. Once fishermen deliver their fish, processors, exporters, distributors, retailers, and foodservice buyers all influence where it ends up. Historically, Japan has been an especially strong market for high-quality sockeye and salmon roe, but Alaska salmon also moves through the United States, Europe, China, and broader Asian markets.

That global demand is one reason customers in the Lower 48 became so familiar with sockeye over time. It is not necessarily because sockeye is the only wild salmon worth eating. It is also because sockeye is harvested in large numbers, handles well, freezes well, ships well, and has the deep red color many shoppers learned to associate with wild salmon.

The 2026 Alaska salmon forecast gives a useful window into that broader picture. The Alaska Department of Fish and Game is forecasting a statewide commercial harvest of roughly 125.5 million salmon this year, including about 49.7 million sockeye, 56 million pink salmon, 17.2 million keta, and 2.4 million coho. Those interested in the full forecast and management details can read the complete ADF&G report here.

Pink salmon deserves a special note here because its numbers can swing dramatically from year to year. Pinks have a two-year life cycle, which creates separate odd-year and even-year lines that do not intermingle. In many areas of Alaska, odd-numbered years tend to produce larger pink harvests than even-numbered years, so a lower pink forecast in 2026 is not automatically a sign that salmon is “in trouble.” It is part of a long-observed biological cycle, with managers still watching escapement and run strength as the season unfolds.

Kodiak is a good example of how specific these forecasts can become. ADF&G does not simply announce one generic salmon number and walk away. The 2026 report looks at area-specific expectations, including Kodiak pink salmon and several sockeye systems such as Ayakulik, Karluk, Alitak, and Spiridon Lake. That level of detail matters because Alaska salmon fisheries are managed in real time, with enough fish needing to return to spawn before harvest opportunity is expanded.

Alaska’s salmon fishery is widely considered one of the best managed fisheries in the world. Forecasts are not guarantees, and harvests are not simply a matter of catching as much as possible. The fish have to return to spawn, the numbers have to make sense, and managers must constantly account for natural variation, ocean conditions, river systems, escapement goals, and the people who depend on salmon for food and work.

That complexity is exactly what makes wild salmon so interesting. These fish are food, but they are also biology, weather, ocean conditions, culture, market demand, family income, subsistence, international trade, and dinner. A single filet carries far more history than most people realize.

Maybe that is the point worth remembering. There is no single “best” salmon for every person, every kitchen, every season, or every market. There are five species of wild Alaska salmon, and each one tells a different part of the story.

Right now, our story happens to be coho. We’ll have plenty at market this weekend, and as the 2026 Alaska salmon season unfolds, we’ll continue watching the runs closely.

Want a quick guide to flavor, texture, and cooking methods for all five species?
Read: Which wild salmon is your favorite?

Catch you at the market,

Kenny