News and Notes

Hello Phoenix!

23 November, 2015
Hello FishHuggers! Well, it's been awhile since our last update! A lot has happened in the last few months, we've been back at our favorite Phoenix farmers markets since late October. We have a few more markets and events in AZ & NM into early December, then we're going to call it a year! Kenny has mostly decompressed from a harsh fishing season. On the upside, there were no major injuries and we're thankful for that. The downside includes lost equipment, grounding incidents, a below average salmon harvest and massive crew stress. It was also the longest season in recent memory, surpassing 100 days at sea. Definitely a rough summer for the record books.

Los Ranchos NM December Market

20 November, 2015
Hello Albuquerque area FishHuggers! We'll be attending the WINTER MARKET in Los Ranchos on Saturday, December 12, 2015 from 10am-12pm. Please place your advance orders for pick up at this market by Saturday, December 5 via email or call 505-865-4097 or 602-286-9233.

Stock up Albuquerque!

24 August, 2015
You can find us at both the Los Ranchos (Saturday) and Corrales (Sunday) Growers Markets now through September 19, 2015. Now is the time to consider your winter needs for fish & beef. If you'd like to order or further inquire, please send email or call 505-865-4097. Thanks for considering us when feeding your families!

Albuquerque: Fresh Catch Available Now!

14 August, 2015
Great news New Mexico FishHuggers! We have received some fresh catch harvested around Kodiak, Alaska in early-mid July. These fresher frozen fillet and tail portions are incredibly delicious. Stock up while it's available, we're only in NM for 5-6 more weekends. Need to place an order? send me an email or call 505-865-4097.

Market Vacation

13 July, 2015
This fisherman's wife needs a break, I will not be available at my usual New Mexico Growers Markets July 18 - August 7. See you back in Los Ranchos & Corrales the weekend of August 8/9. Should you need to reach me in the meantime, feel free to call 505-865-4097 or send email

Phoenix in July

1 July, 2015
Hello Phoenix FishHuggers! I will be in Phoenix on Thur/Fri July 16/17 for those who order in advance. Gladly accepting orders anytime thru July 12 by phone 505-865-4097 or email

TONS of delicious, grassfed-grassfinished-100% pasture raised beef, pacific cod, rockfish fillet, sablefish/black cod fillet, halibut cheeks and ling cod fillet. RAW honey, Bariani Olive Oil, and Kenny's Spice Rub.

Kenny is Guest Chef @Los Ranchos Growers Market!

16 May, 2015
Please join us this Saturday, May 16, from 7am-12noon at the Los Ranchos Grower's Market! Kenny the FishHugger will be the guest chef for our annual Wild Salmon, Grassfed Beef & Greens cooking event! Kenny will be preparing and serving samples of our delicious sashimi quality Wild Alaska Sockeye Salmon, our local NM Grassfed-Grassfinished ground beef along with local in-season greens and produce. The market is located at 6718 Rio Grande Blvd NW, Los Ranchos NM. Bring a friend and bring the family! Lots of convenient parking, live music and a wonderful family atmosphere. Kenny has been guest chef twice a year for about 10 years now and this is truly one of our favorite seasonal events.

Los Ranchos Grower's Market is assuredly New Mexico's BEST Saturday market! Market tables will have quite a variety including: spring onions, green garlic, lots of assorted greens (spinach, chard, kale, lettuce mixes, stir-fry mixes), micro greens, leeks, garlic, carrots, sun chokes, rhubarb, edible flowers, fresh herbs, eggs, pecans, comb honey, smoothies, cheeses, Local NM Grassfed-Grassfinished Beef, Wild Alaska Salmon & Seafood, Raw Local Honey, pecans, various plant starts, herb plants, house plants, dried herbs, culinary herbal mixes, burritos, pastries, hot coffee, and more!

Arts and Crafters feature creative and unique gifts including: musical wind chimes, large selection of handcrafted jewelry, cold processed soaps, lotions and soy candles. Batiked and tie-dyed T-Shirts, women and little girl clothing, handbags, knitted scarves, ceramic ornaments, quilts, and table runners. Decorative and functional pottery, tiles, felt art for home and heart, stained glass, & mosaic tables. Beautiful wood home accessories, toys, and frames, fabric books, block printed and silkscreened textiles, hand painted silk scarves, greeting cards, origami, detailed paper-cuts; all handmade by NM artists.

We look forward to seeing you there!

Thank You Phoenix!

27 April, 2015
Thank you for considering us when feeding your families. Have a great summer! We anticipate having the 2015 fresh catch available by late July. Advanced orders are gladly accepted.

About Us

1 April, 2015
Hi FishHuggers! We've had a big surge in email subscribers lately, so we thought we'd take this opportunity to tell you a little bit more about us. If you've been familiar with us for a while, you already know that we leave Phoenix for the summer to focus on the Kodiak, Alaska wild salmon harvest (and cooler temperatures). We'll be taking the family to Albuquerque at the end of April (only 4 weekends left in Phoenix) to set up shop at a couple of our favorite New Mexico Growers Markets for the summer (and early fall). Kenny will gear up for fishing and head to Alaska around June 1. His typical season is 90-100 days at sea and he's usually back in Albuquerque by mid-September. We'll be back to our favorite Arizona Farmers Markets with fresh catch in late October.

Why Albuquerque? Long before either of us considered becoming commercial fishermen (or eating salmon, for that matter) we both grew up in different parts of rural New Mexico. Just over 100 years ago, Kenny's Grandad Atchley, a toddler at the time, came to the northeastern corner of New Mexico from Oklahoma via covered wagon. Grandad's parents were homesteaders and Grandad began homesteading on his own as a young man and was a lifelong food producer and agriculturalist. Kenny's extended family still resides in northeastern New Mexico and they collectively maintain several multi-generational farming and ranching activities.

I grew up in the fertile Middle Rio Grande Valley, about 25 miles south of Albuquerque. We didn't officially farm, but my grandparents and parents grew gardens, raised quite a few chickens for eggs & meat, a sheep here and a steer there, cooked good food, harvested wild edibles, canned and cured foods for storage, and took us hunting and fishing all over the state.

Shortly after we met at New Mexico State University in Las Cruces, Kenny began his commercial fishing career. He was less than thrilled with college courses, but looking for new experiences, he decided to join the intramural rugby team. That's where he met Kane Fisher, a friend who fished commercially at the time in Alaska. All of Kane's stories detailed the exciting parts of fishing: king crab legs the size of turkey legs, heavy seas, tons of salmon, big-time cashflow (for tuition LOL) and lots of adventure. Well, suddenly, Kane had the opportunity to run his own boat and he asked his buddies who wanted to go. How could Kenny resist?

Not much later we moved to Tempe to look for jobs. We stayed with a fellow fisherman Kenny met in Alaska the previous season. At that time, we quietly stepped into regular life as a carpenter and an accountant. We worked together on the boat a few summers and the wild salmon industry tanked due to the onslaught of farm-raised salmon. Kenny wanted to continue fishing commercially, but there was no way to make a real living at the time. That's when we decided to start FishHugger...well, we played around with a few different names, but officially adopted FishHugger shortly after inception. We heard about farmers markets, met Dee Logan and started our business at a small farmers market in Downtown Scottsdale on February 9, 2002. Later that summer, while Kenny was still fishing, I moved to the Roadrunner Park Farmers market and we've been there every winter since.

Sometime around 2005, shortly after starting our family, I discovered the Weston A. Price Foundation and honestly, I was excited beyond belief. It was so powerful to have our intuitions about health and nutrition validated. This is around the same time that we introduced our 100% Pasture Raised-Grassfed-Grassfinished Beef from the farm and Raw Unfiltered Honey from a trusted beekeeper friend. At this point, we've invested over a decade in research on food, nutrition, health, emotional healing, animal welfare and a variety of related topics.

Thank YOU for considering us when feeding your families! If you'd like a private cooking class, nutritional seminar or you need to stock up for the summer, please give us a call, email us, or come see us at the farmers markets soon. We're happy to answer any questions and further inquires!

Eat Well,

Brenna Aschbacher-Mrs. FishHugger

Sunday Open House!

15 March, 2015
10am-2pm or by appointment at FishHugger's Home (2031 N 47th St, Phoenix AZ 85008). We are only in Phoenix through the end of April, so NOW is the time to consider stocking your freezer and pantry for the summer. Advanced orders are gladly accepted, please let us know if we can help you determine your long term freezer needs or check our website for some popular stock-up bundles:


We currently have a wide variety of Wild Alaska Salmon, Smoked Salmon, Cod & Rockfish, our delicious NM Grassfed-Grassfinished-100% Pasture Raised-GrassFAT Beef Burger, Steaks, Roasts, Ribs, Shanks, Bones for Broth, Beef Broth, Beef Tallow (and more), RAW UNFILTERED Honey (16 varieties), FRESH Bee Pollen, Fermented Cod Liver Oil. High Vitamin Butter Oil, Bariani Olive Oil, Essential Oils, RAW Sunflower Oil, Dehydrated Fruits & Nuts, Kenny's Spice Rub, Himalayan Sea Salt and Tallow Soaps & Body Butter.

If you'd like to place an advance order, please call 602-286-9233 or send email

*Due to the Ahwatukee H.O.A's annual event, The Ahwatukee Farmers Market will not be held today. Please join us at the market again next Sunday, March 22, 2015*

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